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Evening Standard
Evening Standard
Entertainment
Farah Storr

How ‘Deep Casual’ became the new status symbol

Recently I found myself in a meeting where I was the only person wearing shoes. It was my first proper meeting with my new colleagues at the tech company Substack where I had decamped to last year after 22 years in women’s magazines. I looked around. I was also the only one not wearing jeans. Or any sort of cotton T-shirt, hooded top or sweatshirt.

This, I should add, was a serious work meeting. And the people sitting beside me, all, for the most part, senior executives. I had never seen such a deep commitment to casual dressing in my life. And yet, it was me, in my Old Celine boots, double breasted blazer and cashmere polo neck, who felt, for the first time in years, wildly out of vogue.

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