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Fortune
Fortune
Lily Mae Lazarus

How David Senra built the podcast the world’s most powerful CEOs can’t stop listening to

David Senra poses in a black shirt in front of bookshelves (Credit: Courtesy of David Senra)

David Senra will tell you he doesn’t care if you listen to his podcast. And he means it.

For five and a half years after he launched Founders in 2016, almost nobody did listen. He read one business biography per week—hard copy, with a pen and a six-inch ruler and a stack of Post-its—photographed his annotations, recorded his thoughts alone in a room, and published the result. No audience. No income. No feedback worth mentioning.

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