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Jonathan Franklin

How companies can build trust with the LGBTQ+ community — during Pride and beyond

Target The North Face Pride Bud Light United States Pattie Gonia Pride Month Imara Jones NPR NIke

The Pittsburgh Pride parade, celebrating 50 years of Pittsburgh Pride, crosses the Andy Warhol Bridge from downtown Pittsburgh on June 3. Longtime Pride sponsors have come under attack by conservatives for their LGBTQ-friendly marketing. (Gene J. Puskar/AP)

Just before the official start to Pride Month, The North Face announced it had teamed up with drag performer Pattie Gonia for its second annual Summer of Pride tour.

"Hi, it's me, Pattie Gonia, a real-life homosexual," the performer introduced herself in a video promoting the outdoor clothing and gear company's campaign.

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