When PwC surveyed over 4,400 CEOS from more than 100 countries and territories, it discovered that nearly 75% of the world’s top executives are expecting a drop in growth in 2023. But in the surveys conducted by PwC in the two years prior, there was a complete flip in perception. Three out of every four CEOs had expressed optimism.
Today, CEOs are managing the tension that exists between short-term economic pain and the long-term mandate to transform to remain competitive. Nearly 40% of CEOs think their company won’t be economically viable in a decade if they continue with business as usual, according to PwC’s annual global CEO survey.
