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The Conversation
The Conversation
Lifestyle
Natalie Coulter, Associate Professor of Communication Studies, and Director of the Institute for Research on Digital Literacies, York University, Canada

How Canada is a children's TV powerhouse, from ‘You Can’t Do That On Television,’ to ‘Paw Patrol’

The 'Paw Patrol' balloon makes its way down Central Park West during the Macy's Thanksgiving Day Parade in New York, in November 2022. (AP Photo/Julia Nikhinson)

The children’s show Paw Patrol, launched by Spin Master Entertainment 10 years ago, is broadcast in more than 30 languages across nearly 180 countries and reaches 350 million households. Retail sales of Paw Patrol merchandise have surpassed US$14 billion.

Yet, despite its huge international success, it isn’t celebrated as a Canadian success in the same way other Canadian TV shows such as Schitt’s Creek or Murdoch Mysteries have been.

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