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Kleinanzeigen rebrand.

I recently had the pleasure of attending Frontify's conference, Paradigms, in Marrakech, Morocco. There, I heard many fascinating talks, including one by Iskra Velichkova, senior director of marketing at PayPal and former head of brand marketing at Kleinanzeigen, and Burkhard Müller, CDO at MUTABOR, Germany’s leading independent design agency.

Burkhard and Iskra worked together on the rebrand of Kleinanzeigen, Germany’s biggest online classifieds platform, moving from 'eBay Kleinanzeigen' to simply 'Kleinanzeigen' in one of the Germany's most acclaimed rebrands of recent years.