When Compass recently debuted a new AI assistant to 83,000 real estate agents, the company’s senior leadership used every sales tactic in their arsenal to encourage adoption.
The real-estate brokerage held a demo day to announce the launch of the new tool, called AI Assistant, which was watched live by more than 10,000 Compass agents. CEO Robert Reffkin, President of Growth Rory Golod, Chief Technology Officer Shay Artzi, and President Neda Navab were among the top executives who presented the new tool, alongside agents who had used it during the pilot and feedback phase.
