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Fortune

Sheryl Estrada

How Boston Dynamics is turning robots into a real business

Boston Dynamics Robots Hyundai Rohit Prasad Sheryl Estrada

(Credit: Rebecca Greenfield/Fortune)

Good morning. Boston Dynamics has spent years proving that robots can do extraordinary things. Its next challenge is making them economically viable at scale, which takes a sales operation, cost control and reliable deployment.

That was the message from Amanda McMaster, Boston Dynamics’ CFO for six years, who served as interim CEO from February until Rohit Prasad took the helm Oct. 7. “Inbound demand at some point dries up,” McMaster told Fortune’s Ellie Austin at the Fortune Most Powerful Women Summit last week. “You need a proactive sales motion.”

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