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The Hindu
The Hindu
Lifestyle
Praveen Sudevan

How Bloom In Green festival is attempting to spread the message of community and conscious living

As the sun sets over the lush landscapes of Sanctity Ferme in Krishnagiri, a unique gathering is set to unfold from December 15 to 18 — the Bloom In Green festival. Founded by Aswathy R, since its inception in 2018, this annual event has become a symbol of conscious living, uniting communities, fostering sustainability, and creating an immersive experience that transcends conventional festival norms.

“At Bloom In Green, we are believers in the power of mass gatherings, especially those with a meaningful purpose that can create a significant impact,” says Aswathy. This belief is the festival’s cornerstone, distinguishing it from traditional gatherings. Bloom In Green is not merely a music festival but an open platform prioritising learning, creativity, and community engagement.

The festival was born to provide an alternative space that deviates from traditional societal norms. Aswathy recognised the need to elevate mass gatherings for young people, infusing them with purpose and meaning. Learning content became a pivotal addition to the festival’s framework, focusing on simple, primitive activities that entertain and contribute to mental and physical well-being.

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