How does a small dosa outlet become a food business reportedly valued at nearly Rs 350 crore in just a couple of years? Industrialist Harsh Goenka believes the success of Benne can be explained through a combination of a focused product, simple operations, affordable pricing and strong word-of-mouth.
In a post on X, Goenka analysed the rise of Benne, the dosa brand that started with a small outlet in Mumbai and quickly attracted attention from food lovers and celebrities. He highlighted several factors that, in his view, helped the brand stand out in the crowded Indian food and quick-service restaurant market.
