Before the recent explosion of generative AI into the mainstream, tech savvy retailers had been using transformative technologies for automating tasks and understanding consumer behavior for decades. Insights based on consumer and future trends, and predictions gave retailers a view of how to improve customer experiences and become more efficient in their sales and operations.
Even though AI is now being used in personalized recommendations and online customer support, many consumers still don't fully trust AI. Salesforce is addressing this by ensuring trustworthy AI with a human at the helm, designing powerful controls that enable people to focus on the highest-risk AI outcomes.
