Most American adults today didn’t grow up with avocados, but we’ve certainly developed a hearty appetite for them. In 1990, the United States imported 38m pounds of avocados; by 2023, that number was 2,789m, mostly from Mexico.
On average, each of us eats about 20 avocados, or 9lbs of the fruit, a year – a sixfold increase from 1998. Super Bowl guacamole alone fuels a staggering demand for the fruit; in the lead-up to this Sunday’s game, Americans are expected to devour nearly 280m pounds of avocados, a historical record.
