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The Guardian - UK
The Guardian - UK
World

How anti-woke spin did the business for Donald Trump

Kamala Harris
‘Kamala Harris equivocated rather than rejected controversial statements that were catnip to Trump.’ Photograph: Kevin Lamarque/Reuters

While Nesrine Malik is right in stating that woke talking points weren’t a key part of Kamala Harris’s campaign, she is incorrect in concluding that progressive stances on social issues were in no way responsible for Donald Trump’s election victory (‘Woke’ didn’t lose the US election: the patrician class who hijacked identity politics did, 25 November). Like Malik, I see structural issues as the primary determining factor, my focus as a Democratic activist being on an economy touted as thriving but in fact failing to benefit a populace struggling with obscenely high grocery prices. But having heard Harris equivocate rather than reject controversial statements that were catnip to Trump, I can assure you that there was palpable cultural antagonism too.

Those ads of Trump packed a punch, not least “Kamala is for they/them. President Trump is for you”, which capitalised on Harris’s failure to clarify her 2019 support (based on a reading of constitutional law) for taxpayer-funded gender-affirming surgeries for prisoners. But just as Harris failed in this regard in 2024, the Democratic leadership has mangled election messaging over many years – opening itself to charges of cultural (certainly not economic) extremism.

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