– Only the best. When she founded the olive oil brand Brightland in 2018, Aishwarya Iyer positioned its products as luxuries. She saw brands in the food and consumer packaged goods space falling into three categories: good, better, and best. Most of the emerging brands tapping into health and wellness trends fell into the “better” bucket, she saw—she wanted Brightland to be considered the “best.”
Brightland’s glass-bottled olive oils sell for about $40 each—a price point that has built a business in the mid-eight figures, mostly through gifting. “It became really clear we’ve built this incredible gifting company,” Iyer says, citing a stat that claims a Brightland product was gifted every minute during last year’s holiday season.
