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Fortune
Fortune
Emma Hinchliffe, Kinsey Crowley

How an Egyptian nonprofit leader is turning vocational education from a backup plan into a first choice

(Credit: Courtesy of Ghabbour Foundation)

Good morning, Broadsheet readers! Instacart is positioned for an IPO, Rihanna is bringing back a collaboration with Puma, and a nonprofit leader is determined to turn vocational education from a backup plan to a first choice. Happy Thursday!

- In the driver's seat. In the Egyptian education system, students must choose in the eighth grade whether to continue with academics or switch to a vocational path. For many, vocational education is seen as the lesser option.

But Aleya Serageldin is determined to turn vocational trades from a backup plan to a proactive first choice. “We’re trying to counter the perception that vocational students aren’t winners and they’re here because they can’t do something else,” she says. Serageldin is the executive director of the Ghabbour Foundation, a nonprofit launched in 2017 by the Egyptian auto company Ghabbour. At the foundation, she oversees a network of vocational schools that prepare teens for careers in the auto industry.

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