Artificial Intelligence (AI), the development of computer systems that mimic human intelligence, is poised to revolutionize the retail industry, change shopping experiences, enhance customer satisfaction, boost conversion rates, and drive revenue for retailers, according to Dr. Julie Nelsen, Director for Professional Sales at Washington State University's Carson College of Business.
"Likewise, we can also expect to see the addition of AI visual browsing, which can transform how customers discover products online, searching for products using images rather than text, making product discovery more intuitive," she said.
