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The Economic Times
The Economic Times
Piyush Shukla

How AI triggered a federal lawsuit? McDonald’s sued over AI pricing: What the Big Mac case says about franchisee independence

McDonald’s AI pricing case: An Illinois customer just sued McDonald's in federal court. The case targets the company's AI-powered pricing system, which operates across nearly 14,000 U.S. restaurants.

Michael Thomas filed the proposed class action on October 2, 2026, in Chicago. He claims the fast-food giant uses central software to coordinate menu prices across independently owned stores.

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