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Fortune

Sheryl Estrada

How AI shopping agents are reshaping online retail

Amazon Perplexity Del Rey ChatGPT Fortune Walmart e-commerce David Rainey

shopping cart icon displayed on a computer (Credit: Getty Images)

Good morning. As AI shopping agents become more sophisticated and widely adopted, the retail landscape is poised for dramatic change.

These agents may soon make purchases online just as often as human customers—a topic my Fortune colleague Jason Del Rey explores in his new article, “How Amazon and Walmart’s retail dominance could be disrupted by ChatGPT and Perplexity.”

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