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International Business Times UK
International Business Times UK
Business
Nicole Bowen

How AI Is Revolutionising Consumer Shopping Habits: Chatbots Over Search Engines

Deloitte United Kingdom Savills
Gen Z and millennials are increasingly using AI for both fashion and everyday essentials like groceries. (Credit: Bogdan Hoyaux / European Commission / Wikimedia Commons)

Consumers are no longer shopping via search engines or retailer websites, but increasingly through conversational AI systems that filter products and recommend purchases instantly.

Research from McKinsey & Company shows that 38% of consumers in France, Germany, and the UK are already using AI tools like ChatGPT to inform their shopping decisions.

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