Get all your news in one place.
100's of premium titles.
One app.
Start reading
The Guardian - UK
The Guardian - UK
Lifestyle
Nyima Jobe

How AI is ‘amplifying creativity’ in the fashion world

Winners from AI fashion week 2023: designs by (left to right) Paatiff, Matilde Mariano and OPE
Winners from AI fashion week 2023: designs by (left to right) Paatiff, Matilde Mariano and OPE Photograph: AIFW

The impact of artificial intelligence on the creative industries is a subject that has prompted widespread anxiety about job losses and the death of imagination, and the world of fashion is no exception.

But this month’s London fashion week, marking the event’s 40th anniversary, will showcase a host of AI-generated outfits and industry insiders have expressed a growing optimism about what the technology can do for the sector – from improving diversity to shortening the path from design desk to shop floor.

Sign up to read this article
Read news from 100's of titles, curated specifically for you.
Already a member? Sign in here
Related Stories
Top stories on inkl right now
One subscription that gives you access to news from hundreds of sites
Already a member? Sign in here
Our Picks
Fourteen days free
Download the app
One app. One membership.
100+ trusted global sources.