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Euronews
Euronews
Estelle Nilsson-Julien

How AI-generated content is imitating farmer protests to drive up clicks

Europe Mercosur

As farmers across Europe protest against the Mercosur free trade agreement with South America, an increasing number of AI-generated videos of farmers have emerged across social media.

A number of the video captions stipulate that they are AI-generated. Others have the Sora watermark on them, which is Open’s AI image and video generator.

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