The content that stops you mid-scroll probably wasn’t shot on a £10,000 rig. It was likely filmed on a phone, in natural light, by someone with something to say. Intuitively, many of us have a preference for content that feels authentic and relatable over highly polished productions – and lo-fi videos often generate significantly greater reach than their glossy counterparts.
Authenticity was never about low resolution. It was about low barriers.
