As warmer weather signals the beginning of summer in the US, women are finally ditching their cable-knit sweaters and winter coats for light and airy fashion. The sundress is a staple of summer clothing, so much so that it’s even sparked internet discourse over men’s bizarre obsession with the milkmaid-style frock.
But when right-leaning media site Evie Magazine – known for publishing what some describe as “trad-wife” content online – decided to sell its own version of the sundress, it quickly backfired. Not because it was such a thinly-veiled attempt at emphasizing traditional gender norms but because, according to customers, it looked “cheap.”
