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Zenger
Zenger
Business
Diana Bletter

How A Rush On Beer Led To A Shipping Software Startup

The PrettyDamnQuick team in Herzliya, Israel. (Courtesy of PrettyDamnQuick)

Avi Moskowitz launched his craft brewery BeerBazaar’s website in February 2020, a few weeks before the COVID-19 shutdown in Israel. With people forced to stay home, orders for beer went from a few each day to thousands.

Moskowitz had such a hard time keeping up with orders and getting them delivered in a timely manner that he often had to drive around Israel himself, making deliveries. There was no software to help him.

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