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Fortune
Fortune
Alicia Adamczyk, Sara Braun

How a nonprofit CEO rallied 200 businesses to help score billions in childcare wins as part of Trump's Big Beautiful Bill

Mother and child holding a Moms First sign, crouching on a city sidewalk (Credit: Courtesy of Moms First)

– Childcare win. The recently passed “One Big Beautiful Bill” will have far-reaching effects on everything from income taxes to student loans to immigration. One under-covered aspect of the law: It also includes billions of dollars in childcare-related tax cuts, a rare win for a pocketbook issue that Washington typically overlooks.

The key to winning the investment, says Reshma Saujani, CEO of advocacy organization Moms First, was getting businesses on board and appealing to voters across the political spectrum. Knowing the tax bill would be the first big opportunity in the second Trump administration to address childcare, Saujani says the organization focused on building a strategy that involved over 200 businesses and bipartisan parents advocating for federal relief. Earlier this year, representatives from over 50 employers, including UPS, Toyota, and Mazda, traveled to Capitol Hill to meet with legislators and demand action. In fact, Saujani was “overwhelmed” by the willingness of businesses to help.

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