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Fortune
Fortune
Prarthana Prakash

How a German OIympian helped take on CrossFit to build Hyrox, the next-generation fitness race with 34,000% growth

a row of women on the rowing machine with people watching at the background (Credit: COURTESY OF Sportograf and HYROX)

When you step into a Hyrox race, the air is electric. It’s hard for it not to be, as participants gear up to push sleds, lunge with sandbags, run in loops, and drop on the floor for burpees for the next few hours. 

As the race progresses, the music fades while the claps and cheers get louder. The participants, now glistening in sweat, need all the motivation they can get. When you scan the room, you will see all kinds of people—first-time Hyrox entrants to chiseled athletes, Gen Zs to baby boomers.  

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