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WEKU
WEKU
Matt Adams

How a cat rescue worker created an internet splash with a 'CatVana' adoption campaign

Screenshot of the social post for "CatVana" created by Kayla Delcoure for Pippi's Place. (Pippi's Place)

Carvana promoted itself as a new and innovative way to shop for a car. What if you took that idea and made it work for adopting a pet?

Kayla Delcoure runs social media for Pippi's Place, a cat rescue in Atlanta. She came up with a creative social post inspired by the online used-car retailer to help find its felines new homes.

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