Democrats are expanding their effort to shore up support among voters of color, whom the party views as essential to its hopes of regaining control of the House.
The Democratic Congressional Campaign Committee says the “historic eight-figure investment” will bolster advertising and mobilization drives to reach Black, Latino and Asian American voters and build upon and broaden an existing project to combat disinformation. The Washington Post reported the total spent would be $35 million, up from $30 million in the 2022 election cycle.
“We know that voters of color are critical to Democrats’ coalition and the DCCC’s investments highlight our commitment to continuously engaging with communities of color on issues they care about,” Rep. Suzan DelBene of Washington, who leads the DCCC, said in a statement announcing the effort.
