Hoteliers have expressed concerns about the government's plan to set dual pricing for foreign tourists and locals, saying the move is "impractical" and demanding the administration roll out effective promotions to spur tourism sentiment in an effort to increase room rates.
The idea of dual pricing is impractical as room rates shift dynamically based on market conditions, said Marisa Sukosol Nunbhakdi, president of the Thai Hotels Association. Hotels in each tier also use different strategies to set prices, she said.
