It seems like everyone has a smart TV these days, but if you can’t afford to upgrade your setup in time for Fifa World Cup 2026 viewing parties, I’ve got a hack to go around it.
Amazon’s Fire TV streaming stick is just £24 in the retailer’s annual Prime Day sales event. The shopping bonanza ends at midnight – and if it's a telly upgrade you’re after, point your mouse to Amazon’s streaming stick.
The device revolutionises the TV watching experience, allowing you to access shows from iPlayer, Prime Video, Netflix, YouTube, and so much more, all in one place. This streaming media player gadget supports Wi-Fi 6 and comes with a remote control with built-in Alexa functions to make it even easier to use. Simply plug the Fire into your HDTV port (usually at the business end of your TV set) and you’ll be able to start advanced 4K streaming on shows, browse the web and access music and apps in mere minutes.
You can also stream live camera feeds from elsewhere in the house, like the doorstep or nursery, with compatible smart home devices. That’s not all. You can also listen to music through Amazon Music, Spotify and Apple Music, or discover new favourites through TuneIn Radio.
Follow live: 20 best Amazon Prime Day deals, as they drop
Best of all, it’s portable too, so if you’re heading on holiday or want your favourite shows on business trips, simply take it all with you without having to remember all your passwords. With great sound and crystal clear picture quality, it’s the perfect addition to your home entertainment kit.
Amazon’s own line of tech usually sees some of the best discounts in the entire sale, and the Fire TV Stick is up there as a must-buy device - especially when it’s nearly 60 per cent off. But remember, if you want to take advantage of the price drop, you’ll need to have an Amazon Prime membership.
Best Amazon Fire TV stick Prime Day deals
Amazon Fire TV stick 4K plus: Was £59, now £24, Amazon.co.uk
Already affordable, Amazon’s Fire TV stick 4K plus has been reduced to less than £25 for Prime Day. An entry-level 4K streaming device, it offers all the major streaming services without the premium price tag. Making your bang-average TV a smart one, the streaming stick boasts Dolby Vision/Atmos and HDR10+.
Amazon Fire TV Stick 4K Max streaming device: Was £69.99, now £37.99, Amazon.co.uk
The Fire Stick 4K Max is Amazon’s most powerful straming stick, designed to elevate your home entertainment experience tenfold. It promises lightning-fast processing and seamless navigation across all integrated streaming services, crystal-clear display thanks to 4K Ultra HD capabilities and immersive Dolby Atmos audio, too. Not in the market to splash-out on a chic Frame TV? The Fires Stick 4K Max gives users access to over 2,00 pieces of museum-quality art and photography to showcase on ambient display.
Amazon Fire TV Cube: Was £139, now £104.99, Amazon.co.uk
If you’re a TV junkie, maybe a Fire TV Cube would be more your speed. It offers a faster, more powerful and feature-rich alternative which supports ethernet connections, higher-end audio and more storage. And it acts as an Echo speaker too with built-in hands-free Alexa – so it’s basically two for the price of one.
Best Amazon Prime Day 2026 deals on fans, coffee machines and more
