Holly Willoughby pleaded with viewers 'don't do it' as she revealed how she was almost the victim of a text scam. The presenter shared her story while appearing on This Morning alongside Phillip Schofield on Monday (October 10).
The pair were joined on programme by Scam Buster Alexis Conran who was offering tips and advice to viewers amid a rise in fraudsters using the cost of living crisis to target victims. And despite often warning viewers about and interviewing victims of such scams, Holly, 41, revealed how she almost became a scam victim herself.
During the segment on scam text messages, the mum-of-three said: "The amount of times we talk about it and I did it the other day. It was a text about a delivery that needed re-delivering. And I thought, ''Oh yeah, I probably do need to pay the re-delivery'.'"
