After years of steady declines, cord-cutting by subscribers to MVPDs may finally be flattening while viewing on free streaming services is on the rise, according to a new study from Horowitz Research.
More than half (52%) of the 2,200 adults surveyed in Horowitz’s State of Media, Entertainment and Tech: Subscriptions 2023 study said they subscribe to multichannel video programming distributors (MVPDs), matching last year’s survey percentage. Further, 80% of MVPD subscribers rate their satisfaction with their pay TV provider at 80%, slightly up from last year, according to the researcher.
