A majority of Black viewers are seeking out platforms and services that offer culturally relevant content, with SVOD and free, ad-supported streaming television leading the way, according to a new report from Horowitz Research.
The report, Focus Black Volume I: Subscriptions 2024, revealed that content geared toward Black audiences is important for more than six in 10 Black households. The survey of 559 adult viewers of Black TV content, conducted this March and April, also reported that as traditional cable or satellite subscriptions decline, the penetration of subscription streaming services has remained steady among Black households.
