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The Guardian - UK
The Guardian - UK
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Gaby Hinsliff

Hope is not enough: people want to know that Keir Starmer can fix things

Illustration: Guardian Design/Getty

“Look at that,” said a middle-aged woman delightedly, stopping halfway down the street in Great Yarmouth to nudge her friend. “Life is crap!”

She was pointing to a stall selling slogan T-shirts for a fiver, all bearing those three words in several bleak variations: life is crap because your ex got the house, life is crap because you’re out of wine, or … well, fill in your own version. I heard plenty over three days of travelling up the east coast, where Labour is targeting a string of Tory-held former fishing ports and seaside resorts where life for many is no holiday.

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