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We Got This Covered
We Got This Covered
David James

Hooters CEO unveils new ‘family friendly’ rebrand: ‘there is something wrong if they’re in a thong’

Hooters Neil Kiefer

When you think of Hooters, you think of one thing (uh, maybe two things). Owls, right?

Is it a place you’d take your kids for a family meal? For most I’m guessing not, unless you’re actively trying to give your kids psychosexual problems in later life. But this is the ambition of Hooters CEO Neil Kiefer, who is currently campaigning to transform the soft-porn image of the business and transform it into a beach-themed “family-friendly” destination.

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