The Lunar New Year holidays are typically a lucrative time for the cinema box office, but this year, Hong Kong faced disappointment as ticket sales fell short of expectations. From February 9th to 13th, movie theater revenue in Hong Kong amounted to only HK$48.6 million ($6.23 million), a significant 24% decrease from the previous year's HK$64 million earnings, according to data from Hong Kong Box Office Limited.
Unlike mainland China, which enjoys a week-long celebration of the Lunar New Year, Hong Kong only observes three days as public holidays. This year, one of those days fell on a Saturday, meaning businesses were only closed for four consecutive days (Friday to Tuesday). This shorter holiday period may have contributed to the lower box office numbers.
