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Fortune
Fortune
Emma Hinchliffe, Paige McGlauflin

Honest Company's new CEO has a plan to boost the brand's $3 share price

(Credit: Courtesy of The Honest Company)

Good morning, Broadsheet readers! A Senate investigation finds inmate abuse at the majority of federal prisons, antiabortion activists are targeting abortion pills, and the new CEO of the Honest Company tackles a challenging market environment.

- Honest work. The Honest Company, the personal care and consumer goods brand founded by actor Jessica Alba, went public in May 2021. Its shares popped 40% on the first day of trading, raising more than $400 million.

But the market has taken a dramatic turn since then, and today the Honest Company's shares are trading at around $3, down 82% from their IPO price. That's a challenging market response for the company—and it hopes a new CEO will help navigate the tough climate.

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