On February 24, 2022, Russian president Vladimir Putin ordered his military forces to invade their neighboring country Ukraine. In what is being described as the biggest military conflict of the twentieth century, the invasion is being met with a lot of resistance from Ukraine, as well as loads of economic sanctions against Russia with the goal to isolate the country from the rest of the world from an economic standpoint.
Several major brands such as Apple, Nike, and even McDonalds have either pulled out from the country all together, or drastically reduced operations. A good number of well-known brands in the industry, too, have announced the suspension of production and export into the country in a bid to put an end to the fighting. Conversely, several other organizations both private and public have begun fundraising projects and donations for the civilian populace severely affected by the conflict in Ukraine.
