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RideApart
RideApart
Sport
Enrico Punsalang

Honda Thailand Set To Achieve Sales Growth Despite Semiconductor Shortage

For a couple of years now, the automotive and motorcycle industries have been struggling to keep up with global demand due to supply issues. More specifically, problems in the field of semiconductors have forced manufacturers to ramp down production, as well as cause the availability of certain features to be extremely scarce.

Unsurprisingly, given how ubiquitous technology is these days, nearly every single facet of our day-to-day lives is dependent on microchips—from our coffee makers, to yes, our motorbikes. So if you’ve been noticing your favorite dealerships being low on stock of premium models, the semiconductor shortage is partly to blame. That being said, there are indeed some workarounds to the issue, but it involves traveling back in time, so to speak. This is what Thai Honda Co, Honda’s Thailand-based arm, is doing.

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