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InsideEVs
InsideEVs
Technology

Honda's Ye Series Sub Brand Aims To Take On China, Maybe The World

Once again, Honda strives to prove the world wrong by stating it’s investing deeply in EVs and understands the market more than it has in the past. For this year’s Beijing Auto Show (Auto China 2024), it has unveiled a series of new models that form an all-EV sub-brand. When translated, this new model line is called the “Ye Series,” and features an all-new rectangle-less Honda logo denoting the brand's fully-electric nature.

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