Honda recently revealed the WN7, its first full-size electric naked bike, and somehow it already walked away with an iF Design Gold Award before most people have even seen one in person.
And that’s because instead of trying to create something so extreme and futuristic, Honda decided that the key to the WN7’s success would be to make it look and feel “familiar.” Not futuristic. Not weird. Not trying to reinvent what a motorcycle is. Just… normal.
And maybe, just maybe, that’s exactly why it worked.
