In the immortal words of Mel Brooks as Yogurt in Spaceballs, "MERCHANDISING!" It's everything to a brand, as it's the way that your customers interact with your company the most. Even more so than the actual products. So you have to get it right in order to keep your company, and its products, in those customers' and potential customers' minds.
It's why you can picture the iconic Nike "swoosh" by me just writing it, and you reading those words.
Honda's powersports business has a similarly noteworthy logo, and it's on all sorts of merchandising the brand produces. The "wing" logo is across the brand's products and gear, and has remained fairly steady throughout its run. But in the ever-changing world of product lineups, and the introduction of EVs throughout, Honda thought it necessary to further differentiate the products. To give more weight to that "Merchandising!" effect.
