Ranching is tough work. Anyone who's ever worked on a farm, ranch, or in any trade that requires crack-of-dawn-to-dusk hours of operation will attest to that. And that workload exponentially increases when you get to larger and larger parcels of land. It's more ground to cover, more work to do, more fences to maintain, and more animals to keep track of.
6666 Ranch in Texas, one of the most well-known in the state, and one known for its quarter horses and cattle—and that it's owned by 'Yellowstone' creator Taylor Sheridan—is approximately 260,000 acres large. That's a little more than 1/3 of the total acreage of Rhode Island. All that land, all those animals, all that breadth of work requires some tools to keep things running. Vehicles to get jobs done.
And just recently, 6666 Ranch stated it's partnered with Honda Powersports on securing the right tools for the job, including the brand's ATVs and UTVs. Honda even got the Taylor Sheridan seal of approval, too.