You may not spend a lot of time thinking about it, but design (both good and bad) affects you directly, every single day. That poorly designed juice jug that just dribbled all over your new top and made you yell? A design choice. That smartphone you might be reading this on, and how it fits (or doesn’t) in your hand? More design choices.
That’s why an OEM like Honda is keen to celebrate when it gets design recognition, such as scooping up four separate 2023 Red Dot Design Awards. Since 2020, Honda has won Red Dot product design awards every single year for some of its newest models—and in 2023, two of those prestigious design awards went to new bikes.