Brand collaborations aren’t uncommon in the automotive and fashion worlds—and lately, we’ve been seeing more of them in motorbikes, too. In July, 2022, it’s apparently Honda’s turn, as the OEM teams up with Japanese mega-retail giant MUJI on a new e-bike design, the MS01. The minimalist take on a simple e-bike showcases simplicity and functionality within a pleasing, modern form.
For those unfamiliar, MUJI is a Japanese lifestyle and home brand that prides itself on minimalist, useful designs in everything it makes, from housewares to clothing to the MUJI Hut tiny, pre-fabbed house (no, really). So, the knowledge that MUJI’s creative director, Kenya Hara, was behind the design of the MS01, is not particularly surprising if you’re familiar with MUJI’s aesthetic.
