A mum who became an Instagram star after sharing the cakes she baked during maternity leave has now opened her very own bakery.
Naked Bakes founder Gemma Hamill says she and her mum "started to cry" after looking out on opening day, moved to joyful tears at the sight of queues around the block.
The former Barnardo's teacher first began sharing pics of her baking creations while on maternity leave with her daughter Alba, now three.
