Hollywood’s beauty playbook appears to be evolving, with more celebrities swapping dramatic eye makeup for an understated aesthetic.
Zendaya, for example, embraced the look at the New York City premiere of The Odyssey on July 19, opting to forgo mascara in favor of the barely-there lash style that Gen Z has dubbed “ghost lashes.”
Beauty expert William Grande has praised the emerging trend, declaring, “Confidence is the new mascara.”
