The White House is already walking back Donald Trump’s Sunday night Truth Social proposal to put a 100 percent tariff on foreign-made films. Hollywood, meanwhile, is likely hoping he changes course completely, despite agreeing with the president’s overall goal of shoring up shrinking U.S. film production.
After Trump announced his plan, which officials later said had not been finalized, many in the U.S. film industry and beyond condemned the idea, arguing it could be difficult to enforce given the international nature of modern film and TV business models. In addition, the extra levies could deliver a “knock-out blow” to an industry just recovering from the Covid pandemic.