Lionsgate, a major Hollywood production company, has entered into a first-of-its-kind partnership with AI creative technology company Runway, marking a significant moment for the entertainment industry.
The deal establishes how AI is rapidly becoming an important tool throughout the filmmaking process, from initial conceptualization to final post-production. However, it also aims to unlock new creative avenues, accelerate workflows, and reimagine how movies and television are made-all on the back of Runway's suite of AI-powered tools.
