MIAMI - U.S. audiences increasingly prefer movies and series that accurately reflect the nation's diversity, according to the Latino Donor Center's U.S. Latinos in Media Report. This trend is particularly pronounced among Latinos, who actively support projects that resonate with their experiences and feature actors who look like themselves.
However, and even though Latinos make up 19.1% of the U.S. population, they are significantly underrepresented in the industry, holding just 3.6% of lead roles in television and 6% in film. The scarcity is even more acute for Latino-centric stories and for those working behind the camera. While there's a noticeable, albeit slow, increase in Latino presence in the audiovisual industry, the pace is not keeping up with the rapidly growing Latino population.
